How to Sell Shorter, Cheaper Coaching

A lot of humans think cheaper things equal less valuable. If it's cheaper, must be less valuable. You often have to work much harder to prove the value of something cheaper. It was so hard in the beginning for me to learn how to sell 2k. People question, people still question us. Am I really going to get a lot of value? Why not offer them what they need to get them all the way to their results? Now I want to offer at best. Like there is your neutral offer and then your thoughts about it. Right?