Antonia manages the external communications, brand, press, and marketing for Caring in Bristol. Caring in Bristol used an emergent marketing strategy to help keep the charity open and helping homeless people during lockdown. Antonia explains all.
In this episode we discuss:
- How Caring in Bristol managed to keep working during the Covid lockdowns
- How their marketing activity went to work to help out
- The importance of strategy first – even in a crisis .
- The importance of people skills in marketing
- Why no one cares about marketing and how to create buy in anyway
- Why working in a charity isn’t just a job
Antonia Cross
Antonia on LinkedIn and Twitter
Book Recommendations
New Power: How Anyone Can Persuade, Mobilize, and Succeed in Our Chaotic, Connected Age – Henry Timms and Jeremy Heimans
The Second Curve: Thoughts on Reinventing Society– Charles Handy
Whatever You Think, Think the Opposite – Paul Arden
Charity Marketing (Delivering income, services and campaigns) – Ian Bruce
The Good Guide to Campaigning and Influencing – Brian Lamb
Relationship Fundraising: A Donor–Based Approach to the Business of Raising Money– Ken Burnett
Other Things We Talk About
Anna Higgie – The artwork behind Antonia on the YouTube video
Caring in Bristol’s biggest ad campaign ever which ran during the first lockdown. Coverage in Bristol 24/7 and the Bristol Post.
Digital Marketing Strategy Course
My Digital Marketing Strategy Course in partnership with the University of Vaasa in Finland is available now via Teachable for just €249.
It’s perfect for small business owners, entrepreneurs and those who want to get a better understanding of what marketing strategy is and how to embed that strategy across an organisation.
Sign up for the programme here: https://univaasa.teachable.com/p/digital-marketing-strategy
