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The 6 Principles of Influence with Brian Ahearn, CPCU, CTM, CPT®, CMCT®

Negotiate Anything

00:00

Persuasion Is Its Most Powerful

When you understand persuasion, you are at an advantage to other people. The last thing that we want is somebody saying, you manipulated me. If you understand these principles well enough, you will find a above board application for them. Always do right by the other person, tell the truth and use the principles in a way that's natural to the situation.

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