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The Rise of Sustainable Giving

Rainmaker Fundraising Podcast

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Evolving Fundraising: The Power of Subscription Models

This chapter explores the shift in fundraising strategies towards subscription models, emphasizing their role in enhancing donor retention and maximizing long-term benefits. It discusses the psychological barriers organizations face while balancing immediate returns against sustained contributions, highlighting the importance of actionable strategies in nonprofit innovation. By examining case examples, the chapter illustrates how nurturing recurring donors can lead to greater financial stability and expand major gifts through strong donor relationships.

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