Reviving a Legacy in Crisis

Poppy Reid is the Co-Founder and Chief Content Officer of Curious Media, where she has launched and led some of Australia’s most influential entertainment publications, including Rolling Stone and Variety in Australia and New Zealand. A multi-award-winning journalist and presenter, Poppy has become a leading voice in shaping the national music conversation. Today, she discusses the realities of running high-profile media brands, the art of impactful storytelling, and the role of representation in building a more inclusive industry.

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(00:00) Introduction

(07:12) From Journalism Student to Editor

(13:47) Launching Rolling Stone Australia

(21:18) Building Variety's Australian Presence

(28:36) Leading a Creative Media Team

(35:51) Navigating Industry Disruption

(43:27) Championing Diversity and Representation

(50:49) The Business of Media Brands

(58:06) Storytelling that Resonates

(01:04:42) Relationships in the Music Industry

(01:12:09) Staying Relevant in a Fast-Changing World

(01:20:13) Lessons for Emerging Creatives