
268 - Modern Go-To-Market FAQs: Answered | Revenue Era Community
GTM Live
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The Dark Final Attribution Problem Becomes More Relevant for Marketing Teams
community focus marketing is a big part of making the strategy work. But when it comes to aled, you're typically the product letter, sales lad. The only people tht would come are people that believe in the point of view. You'd be surprised how quickly people don't care about attribution. If the business metrics are moving in the right direction, it's really interesting. Executives don't really care where it's coming from.
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