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#32—Ben Gomes-Casseres: Mastering the Three Rules of Business Combinations

Outthinkers

CHAPTER

Strategic Alliances - What Are They?

When i first started to think about it, it was really my world bank experience that taught me. And at that time, strategic alliances were beginning to be popular in the semi conductor industries and o ther softer ustries. So i concluded early on that it's no longer firm versus firm, mano amano, you might say, but it's a battle of group versus group.

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