Jake Sanders - Stuffing the content turkey
Let's talk branding
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How Do You Manage Your Content?
If you are doing colda marketing and you're not doing it in the boring, traditional way, it will probably stand out a bit. How do you decide on whether this should be more like a content style thing or more about advertising? If i had my drothers, i would create a massive, kind of distinctive brand asset es the character. You know, that frequency, you know, people have to see something seven times before they actually see it.
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