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Jake Sanders - Stuffing the content turkey
Let's talk branding
How Do You Manage Your Content?
If you are doing colda marketing and you're not doing it in the boring, traditional way, it will probably stand out a bit. How do you decide on whether this should be more like a content style thing or more about advertising? If i had my drothers, i would create a massive, kind of distinctive brand asset es the character. You know, that frequency, you know, people have to see something seven times before they actually see it.
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