#27 - Brands on Web3 After the Hype w/ Filippo Chisari
Metavertising // Metaverse Marketing
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The Future of Brand Loyalty
Companies like Nike have been launching swoosh. And they're going back to the decentralization layer, the bottom of it, right? They're starting from the bottom, they're like, okay, let's create a decentralized community. On top of that, they are enabling these communities with tokens. This is often actually the tokens, you know, they can be associated with the community, or they can also be associated with a physical product.
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