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#645: How To Message Your Digital Product Or Service To Instantly Sell

The Amy Porterfield Show

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Positioning the Customer as the Hero

In this chapter, they discuss the importance of positioning the customer as the hero and the speaker as the guide in marketing copy. They share their personal experience of initially making themselves the hero in their copy and realizing the mistake. They explain how adopting the Story Brand method, which focuses on positioning the customer as the hero and the speaker as the guide, helped them write high converting copy.

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