This week on the Creator Spotlight Podcast we're joined by Stefan von Imhof, co-founder of alts.co, an alternative investment newsletter, community, fund, and platform.
Read the newsletter: https://www.creatorspotlight.com/p/stefan-von-imhof
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Alts
Website: http://alts.co
Instagram: https://www.instagram.com/alts_co/
YouTube: https://www.youtube.com/channel/UCpmgk4gzQ56QvpyegBJJVQA
Stefan
LinkedIn: https://www.linkedin.com/in/stefanvonimhof
Substack: https://substack.com/@stefanvonimhof
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Follow Francis
LinkedIn: https://www.linkedin.com/in/francis-zierer/
Twitter/X: https://x.com/FZierer
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Timestamps
00:00 Introducing Stefan
02:05 An alternative revenue breakdown
06:54 The biggest challenges of community building
15:02 How a side project becomes a business
22:44 Demonstrating the value of your content
27:33 Leveraging audience segmentation
31:21 Decentralised due-diligence
33:56 The art of buying and selling newsletters
37:10 A bearish perspective on the newsletter economy
40:54 The power of events as a community business
47:17 The playbook for newsletter acquisition
49:39 Newsletter remix concept
53:16 A love for physical media
56:55 Where is the creator/business owner tipping point
