Navigating Independent Media Acquisitions

This week on the Creator Spotlight Podcast we're joined by Stefan von Imhof, co-founder of alts.co, an alternative investment newsletter, community, fund, and platform.

Read the newsletter: https://www.creatorspotlight.com/profiles

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Alts

• Website
• Instagram
• YouTube

Stefan

• LinkedIn
• Substack

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Follow Francis

• LinkedIn
• Twitter/X

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Timestamps

00:00 Introducing Stefan

02:05 An alternative revenue breakdown

06:54 The biggest challenges of community building

15:02 How a side project becomes a business

22:44 Demonstrating the value of your content

27:33 Leveraging audience segmentation

31:21 Decentralised due-diligence

33:56 The art of buying and selling newsletters

37:10 A bearish perspective on the newsletter economy

40:54 The power of events as a community business

47:17 The playbook for newsletter acquisition

49:39 Newsletter remix concept

53:16 A love for physical media

56:55 Where is the creator/business owner tipping point