Navigating Employee-Generated Content: Empowerment vs. Control

From filming 'day-in-the-life' videos, to capturing casual conversations in the office, some employees are no longer just working behind the scenes. They're stepping into the spotlight as the creative forces behind their company's social media content.

More businesses are moving away from paying for traditional social media influencers to market their brands, to asking their own staff to do it. Meet the 'workfluencers'.

This type of in-house marketing might serve as a useful recruitment tool, or help to humanise corporations while boosting engagement, but it carries risks for a business. And how honest can employees be in what they post? Should they be paid extra to do this sort of work?

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Presented and produced by Deborah Weitzmann

(Picture: Employees filming content for social media. Credit: Joe & the Juice)