
Rundown: FTC sues alcohol distributor, Walgreens' potential PE takeover & Amazon cracks down on paid reviews
The Modern Retail Podcast
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Battling Paid Reviews on Amazon
This chapter explores Amazon's struggle against the rise of paid reviews, emphasizing the challenges of identifying genuine feedback. It also discusses new FTC regulations aimed at curbing fraudulent reviews and hints at an upcoming conversation on Puma's marketing innovations.
Transcript
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