50 - Brand vs. Demand | Demand Gen Live S1 x23
GTM Live
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Word of Mouth Is the Most Important Thing of Anything
It is incredibly hard to get someone into a long, formed content stream and engage through paid acquisition. So you need to have a place to acquire users. The other alternative is, like you can, it'll happen organically,. At this point, it's word of mouth, right? Half of it as you need to get the initial spark, but then the most important part is you must deliver.
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