India's content creators are having their moment in the sun. There are 7,000 YouTube channels with over 1 million subscribers now in India. The influencer market has already jumped by over 40% to 150 million USD in 2022. 2 thirds of India's digitally active population actually follows an influencer online.
On Tuesday, Google, Temasek (an investment company) and Bain & Co. (a management consulting company) released a joint report about India’s internet economy or ‘e-Conomy’ as they called it. They believe we’re going to become a $1 trillion ‘internet’ economy by 2030.
After all, we have 700 million internet users who spend an average of 6.5 hours online every day. And the kicker? We engage in 65 real-time digital payment transactions per capita per year. This is 2.5 times higher than the global average.
So in today’s episode for 8th June 2023, we cherry-pick 3 insights from the 100-page report which we think you’ll find quite interesting.