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India's $1 trillion 'e-Conomy'?

Finshots Daily

The Rise of the Content Creator Economy in India

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India's content creators are having their moment in the sun. There are 7,000 YouTube channels with over 1 million subscribers now in India. The influencer market has already jumped by over 40% to 150 million USD in 2022. 2 thirds of India's digitally active population actually follows an influencer online.

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