Is There a Difference Between Self Help and Self Help?

Four thousand weeks is Am's first book on the subject of self help. The author has been writing about it for ten years, including in his guardian column. He says he feels drawn to its ideas because they are so good at articulating them. But being a british man also gives him defensive cynicism and scepticism. This allows him to indulge these defences while pursuing what he really wants - which is happiness.