4min chapter

Marketing Against The Grain cover image

How The Best Companies Pivot During A Bad Recession

Marketing Against The Grain

CHAPTER

The Importance of Short-Term Focus

The key to success here is having that short-term focus with an eye to the long-term. The companies and the people that are going to be the most successful will do that, he says. "I think we have a set of first principles as humans that you and I, we believe that that is going to be a future critical medium"

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