2min chapter

My First Million cover image

A Masterclass On Flipping DTC Brands For Millions With Mehtab Bhogal

My First Million

CHAPTER

How to Function Without Goals

We put in, I want to say a couple hundred grand, like two, three hundred grand. We reinvest everything more or less. Our goal really is get this floral company thing can usually get to a hundred million in top line. Like our allowable customer acquisition costs will go up by 30, 40% once we finish with a few manufacturing transitions. So that's what we get pleasure from, I guess, just kind of fun doing it. And we'll just keep doing it until we don't have fun.

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