How to Build a Gas Tank of User Excitedness

User psychology is like a gas tank of user excitement. As long as their psyke is above zero, they still have kind of gas in the tank for finishing your flow. Think about each element on the page as an emotional interaction and think to yourself what's going to get the user more siked or less sike? If they do get less siht, the trick is using that syke in a way that's really valuable for your business.