43 - Attribution Doesn’t Tell the Full Story | ABM Conversations Podcast
GTM Live
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How Do You Measure the Predictability of Leads?
The first leading metric that i'm going to look at is a number of demo requests. It's not to have nuts to have someone read the content, click on a tracking hub spot link and then submit a demo. The copy you put with it is actually focused on driving outcomes for the customer. If you do it the right way, this is it become. still predictable, it's just way more high efficiency.
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