The experience of quote unquote testing an idea as he said is so rilled with false positive and false negatives That it's like it's kind of hard. I think the concept of we call them waypoints internally Which is kind of a sailing metaphor some people call them stage gates or like video game levels that you can't get to level until you beat the boss on level one. The only question we were wondering was will people actually engage with this because if only 3% of the traffic engages with it This is the kind of a DOA business like it's not gonna have any impact on the site So was it there was no actual content?

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