"They were at 97 out of 100. And realistically, if you look at stats, they're a point zero," he says. "If for example, they made the same ad they would that some outside company would pay them to make for whatever the product was." If they own the whole thing, even if it was a mediocre product, 'they would make five 10 times more money'
"If what you do every day doesn't necessarily change, but how much you get credit for, it does, then you get more for what you put in.” Today, Alex (@AlexHormozi) discusses how to identify and solve the real constraints holding back a business. He also provides examples of three businesses with different problems but the same larger issue and explains how to approach each one to find the real constraint and create a path to growth.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:43) Theory of constraints: focus on the constraint for outsized returns.
(4:52) Appointment-setting business: niche down or partner with a bigger business.
(8:23) HVAC business: learn HVAC, partner, or buy and juice up.
(12:27) Size of the slice of the pie matters.
(14:44) Influencer business: build sales, product, and customer success departments.
(21:44) Framework: identify the problem to solve.
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