The Preordering Model that Scaled a Hobby Into a Business
Shopify Masters
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Ono Pre Order Strategy - How Does It Help With Your First Line of Yarn?
When we started out, we were just buying yarn that other people were making and selling it at wholesale prices. And about a year and a half into it, we decided to launch our first line of innhouse weaving yarn. We asked if people would be willing to pre order and help get this new line of yarn off the ground. i was just blown away by the support that our community gave us. It's our customers investing in us and getting yarn back.
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