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3min chapter
Steffen Hedebrandt - CRO at Dreamdata - How To Map The Customer Journey & Attribute Revenue
The Growth Hub Podcast
B2B SaaS - What Is the Best Attribution Model?
Marketing leader by background. What I'm just historically most interested in is kind of what starts the journeys because you know, then the salespeople can finish it. So obviously doing a first touch model, which is like assigning 100% of the value to the first touch is kind of completely unfair from a return on investment perspective. The problem we're facing here in B2B is that there's a long time involved in these buyers journeys,. There's also a lot of stakeholders involved in these buyer journeys. And that's where it becomes painful to start spending money.
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