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Merlin Mann on Getting Things Done, Opportunity Cost and Sunk Cost Fallacy
Beyond the To-Do List - Productivity for Work & Life
The Cost Fallacy
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We all understand that our wallet is for holding money, not making money. Yet, it seems like a lot of us haven't accepted that we have more time and attention than we do. I've heard it referred to in the business world as opportunity cost. There's another phrase that has cost in it that I like, which is sunk cost fallacy.
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