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2min chapter
Marketing Channel Fight Club: What Marketing Channel is best?
Marketing Against The Grain
HubSpot
A lot of B2B marketers look at them as an acquisition strategy. And they're really a very expensive acquisition strategy for that kind of mid market. If you get the right mix of people, like I agree with you like smaller events, great content. You basically won't have like an event in the box and then just be able to like replicate that event or experience wherever you're going. It is hard to not have events as part of your closing revenue strategy.
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