2min chapter

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Episode 34: The Starbucks IPO with Dan Levitan

Acquired

CHAPTER

Starbucks - A History of Coffee Bars

Howard Schultz became the director of marketing for Starbucks in 1982. He was on a buying trip to Milan, Italy where he saw coffee bars everywhere. The founders were trying to sell their business down in San Francisco and wanted him to move back with them. But they said why don't you go do that yourself? That's what Howard did.

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