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5min chapter
MrBeast: How to capture the attention of billions
Nudge
The Power of Contrast
Rosa Reeves coined the term unique selling proposition, he came up with the slogan I like Ike to help Eisenhower win the 1952 election. Dan Pink shares this story in his book to sell as human. We feel more sympathy for a blind man when we were reminded that it's a beautiful spring day. And we get more hooked on Mr Beast's videos when we believe he's just a normal American guy who can also build a like for like replica of the Squid Games set. It's no wonder MrBeast's videos perform better than the average YouTube video, they leverage this exact bias.
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