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36. How to build an engaged community for your podcast with Arielle Nissenblatt
Win The Content Game
The Importance of Uncertainty
Jared diamond famously in the book collapse said that there was a dam that was about to break and people three miles downstream were kind of worried. People two miles downstream were really worried what would happen to their houses if the dam broke but people living within a mile of the dam were totally unconcerned. That's because it was so threatening for them that for them to acknowledge that there might be a dam break wouldn't disrupt all the other decisions and behaviors in their daily life, he says. "I think we have to embrace uncertainty and um that feels uncomfortable"
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