352 – Why email marketing is still alive: insights from Rytis Lauris of Omnisend
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Advancements in Email Marketing Automation
This chapter explores the changes in email marketing, including the use of automation and AI assistants, making it easier for small businesses to utilize email marketing platforms without expertise. It discusses the convenience of drag and drop editors, pre-built templates, and AI tools that simplify content creation. Additionally, it highlights the importance of data tracking and behavior analysis for effective marketing automation.
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