#42 Selling UX research to stakeholders
Honest UX Talks
Design by Frames - Why Do You Need More Research?
There are multiple reasons why you might hear the reasons for pushback. It could be a lack of education or I guess lack of trust maybe even to the partner. The other real challenge which we not always talk about is the lack of education but it's very important to advocate for this and slowly slowly bid by the bid to educate our partners.
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