End-of-year Reflection and 2023 Forecast
Ecommerce Conversations
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The Challenge With Paid Social Ads
I'm a big believer in really building things that have efficiencies down the road. The challenge with paid social is it's a hamster wheel that never hits. And I've always aired towards those types of investments in the business. For us to be profitable on paid advertising, it pretty much needs to cost about $20 to acquire a customer.
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