18min chapter

The Art of the Brand cover image

My Korean MedSpa Experience — The Good, The Bad, The Ugly

The Art of the Brand

CHAPTER

Navigating Korean Beauty Treatments

This chapter delves into the speaker's personal experiences with cosmetic treatments, particularly microneedling, at a Korean medspa. It contrasts Korean and North American beauty practices, revealing insights on treatment efficiency, product branding, and cultural attitudes towards beauty. The chapter advocates for the benefits of beauty tourism in Korea, highlighting the affordability and advanced options available for both individuals and couples.

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