Today’s case study dives into how subscription box queen Sarah Williams achieved her highest-ever conversion rate during the annual launch of her subscription box coaching membership, Launch Your Box.
Sarah’s $15 Subscription Box Week combines interactive exercises, live Q&A sessions, and daily interviews with successful members to give participants a hands-on preview of her program. And since the pre-launch experience has a cost of admission, Sarah is literally getting paid to sell to her people.
This year, she fine-tuned her approach with new strategies like staggered expiring bonuses, the first-ever ticket price increase, and a deeper, more personal connection with her audience.
The result? A staggering 43% conversion rate from Subscription Box Week attendees to members—her best launch yet, even as many online programs face declining enrollments. Learn how Sarah used data-driven decisions to boost urgency, engagement, and trust, inspiring nearly half of her participants to swipe their cards again by the end of their week together.
View the transcript for this episode at: https://otter.ai/u/6uyVHR7cG3ecg_vp0YWDvlQoeq8?utm_source=copy_url
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