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LIVE! from Fast Company Innovation Festival with Brian Chesky

Most Innovative Companies

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The Breakfast of Change

We didn't get enough business to sustain the company. So we ended up creating a collectible Barack Obama theme breakfast cereal, name Obama O's and little Cheerios. And it took off. It became kind of in the 2010s one of the defining hypergrowth companies. But my first one was we're now providing housing for the Democratic Republic and National Conventions. Maybe the breakfast might work. I know what you're thinking. Of course. That's where you go to.

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