Snacking on 7-Figures: How FireCreek Snacks Escaped Bankruptcy and Pivoted Online
Shopify Masters
00:00
What Are Some of the Oppositions That Come Up?
We went to the p g a merchandise show. We thought, we sold meat snacks, these middle aged men are going to like meat snacks. And that was true. What we didn't expect was the moms and kids who came ong to the trade shows. They would come by and say, hay, i would love for you to try this an like, Hay, i know your four year old daughter would love this terrioke stick. So what we learned was oca, we need to leave with the taste, because people don't care about health claims if it tastes horrible.
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