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Frameworks and the Art of Simplification with Dave Kellogg, EIR at Balderton Capital and author of Kellblog

Data Radicals

CHAPTER

Creating Frameworks for Simplification and Messaging

The speaker discusses their ability to create frameworks in their thinking process, which comes from their background in marketing and their desire for simplification. They emphasize the importance of simplicity in marketing and how frameworks can be used to simplify complex concepts. The chapter concludes with a discussion on the challenge of knowing when to simplify and when to retain essential ingredients, and the significance of layered messaging in marketing.

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