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11min chapter
Frameworks and the Art of Simplification with Dave Kellogg
Data Radicals
Creating Frameworks for Simplification and Messaging
The speaker discusses their ability to create frameworks in their thinking process, which comes from their background in marketing and their desire for simplification. They emphasize the importance of simplicity in marketing and how frameworks can be used to simplify complex concepts. The chapter concludes with a discussion on the challenge of knowing when to simplify and when to retain essential ingredients, and the significance of layered messaging in marketing.
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