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Episode 221 - Achieving 13x Growth Through Creative, Data Driven Marketing
eCommerce Evolution
What Was Your Role in the 13x Growth?
I was 14 when I did my first hero video for Dr. Squatch in 2019. It kind of paved the way to like, okay, this is working. Let's produce more hero videos and we ended up producing several full-top of final hero videos along with multiple Thanksgiving sales, Black Friday sales, Christmas sales. And a lot of the world has changed. But a lot of some of the same principles still apply. Is it as easy to scale today as it was then? Probably not, but it's still doable with the right scenarios.
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