2min chapter

The Diary Of A CEO with Steven Bartlett cover image

Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt

The Diary Of A CEO with Steven Bartlett

CHAPTER

The Importance of Partnering in the Beer Industry

"I think in that one to a certain extent it was it was job done. And to kind of show you how odd things were back then," he says. "Unless other businesses are copying you or trying to knock you, then you're not doing well enough" The company's partner DiGio has since issued an apology for the incident.

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