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Emily Horgan, Independent Kids Media Consultant on the best way to release a family movie today

#Kidtech

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The Long Tail of Kids Content on Streaming Platforms

The long tail, when it comes to kids specifically is worth it. But I'm not sure we're seeing major longevity in terms of engagement and that kind of thing. There still needs to be those breakout marquee hits because otherwise, you know, I don't think fandom can be built on streaming movie alone. And my view on that is okay, so preschoolers are getting younger and younger but the part that's at challenge right now is that they aren't getting older.

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