Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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What Are Nine-Enders and Why They Matter

Michael asks about nine-enders; Adam outlines research showing spikes in meaning-seeking behaviors and risks at ages ending in nine.

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