
Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
00:00
What Are Nine-Enders and Why They Matter
Michael asks about nine-enders; Adam outlines research showing spikes in meaning-seeking behaviors and risks at ages ending in nine.
Transcript
Play full episode