How do you feel about the word negotiation?

When most people hear the term negotiation, they usually think of tense conversations, fighting for what you deserve and a battlefield mindset.

Yet what if that whole concept – that of thinking about negotiation as a form of combat – meant you never actually get what you want?

What if treating it as a zero sum game, with one winner and one loser, prevented the most valuable outcomes from ever even being discussed?

My guest today believes negotiation is the opposite of combat.

Today’s Guest

Christine McKay is the Founder and CEO of Venn Negotiation, a company through which she turns clients into world-class negotiators.

As a powerhouse negotiator Christine has worked with roughly half of the Fortune 500 companies on the planet, negotiated billions of dollars worth of deals – more often than not from what was presumed to be the weaker side of the table.

She is also the author of ‘Why Not Ask?: A Conversation About Getting More.’ A step by step guide to no longer giving up on what you really want, simply because you don’t know how to ask for it.

However, incredibly, that resume isn’t the most amazing thing about Christine.

For that you need to rewind a couple of decades. To when Christine was a homeless single mother living in a trailer and surviving on welfare.

How she went from that situation, to eventually earning an MBA at Harvard University, then onto one of the most globally sought negotiators in the world – is a story that will blow your mind.

LinkedIn: https://www.linkedin.com/in/christinemckay/

Facebook: https://www.facebook.com/mckaymch

Instagram: https://www.instagram.com/mckaymch/

You’ll Learn

Her journey from a homeless single mother to globally sought-after negotiator
The key mistakes people make in the negotiation process and how to avoid them
Why you can’t negotiate by talking about the past – only about the present.
The unbelievable power of creating your own advisory board.
Why ‘no’ is always the most powerful word in any negotiation.
Finally, why you need to know your values, before you start negotiating your value.

References and links mentioned

https://whynotaskbook.com/
Christine offers a course that gives people the basics for business negotiation and how to effectively negotiate to get more of what you want in her VennMasters Level 1 course.

Thanks for tuning into this week’s episode of the Inside Influence Podcast! Please head over to iTunes, subscribe to the show, and leave an honest review. Also, don’t forget to hop on my website juliemasters.com and download my new ebook The Influencer Code or become an insider by signing up to my newsletter.

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