17min chapter

A Bit Fruity with Matt Bernstein cover image

Hawk Tuah: From Harmless Meme to Right Wing Symbol

A Bit Fruity with Matt Bernstein

CHAPTER

Rise of Internet Sensations and Monetization Struggles

This chapter explores the journey of internet personalities, particularly focusing on their rise to fame through viral moments and the challenges they faced in monetizing their sudden popularity. It delves into the cultural dynamics surrounding these early viral sensations, the impact of mainstream media validation, and the shift towards online platforms for achieving fame. The narrative highlights individuals like Alex from Target, Kimberly Wilkins, Antoine Dodson, and others, discussing their attempts to leverage their fleeting fame through TV appearances, tours, and business ventures.

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