The Biggest Role of Embedded Finance

The biggest role that embedded finance is really playing here is removing tons of friction from the customer experience everywhere you go. I think for me, the starting point is always going to be talk to your customers and ask them how many apps they use. And I think it starts to tell you kind of where the right product fit is for what you're trying to do. Then it's less about technology and more about, wow, you're helping me run my business better. You're helping me achieve the objective that I need to achieve. That drives itself.

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