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US History in 15 Foods: A Conversation with Anna Zeide

Peoples & Things

CHAPTER

The Rise and Fall of Consumer Confidence in the American Food Industry

Canned the Rise and Fall of Consumer Confidence in the American Food Industry won a 2019 James Beard Media Award. When we think of American food today, you can't think about it as separate from the incredible processing technologies that we have. And those really found their roots in many ways in canned food in the late 19th and early 20th century. It took advertising and media to make people trust and then fully give themselves to this kind of packaged food industry.

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