Super Bowl XLVIII Preview

This is a special event in American culture it brings together a much broader demographic than you see in a normal NFL game and frankly it's the largest audience that TV attracts all year by a large margin. The advertising industry realizes that they can reach more people in one short moment than any other time of the year so they bring out their best creative ideas. You're going to see a lot from the beer and alcohol category this is the first year in a long time where an has or bush didn't have the exclusive on the category so you're seeing more competition there. There will be a big presence from the delivery competitors uber eats with its uber one subscription and door dash which are indicative of some of