The Diary Of A CEO with Steven Bartlett cover image

Charlie Sloth: From Homeless, To Fire In The Booth, To An £800 Million Business!

The Diary Of A CEO with Steven Bartlett

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Understanding Audience and Building a Brand for Success

This chapter explores the aspirations of a business aiming for an £800 million valuation while targeting unicorn status within a year. It underscores the significance of understanding audiences, particularly young black communities, and emphasizes the need for authenticity in branding and marketing.

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