2min chapter

Nir And Far: Business, Behaviour and the Brain cover image

How Technology Tricks You Into Tipping More - Nir & Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

The New Payment Systems Reduce the Pain of Paying

The new York City taxing limousine commission reported tips increased from ten to 22 % on average when the new payment screens were turned on. These systems also make it easier for customers to let go of their money. In another sense, they eliminate what duke professor dan arielli calls the pain of paying. The less money feels real, the less painful it is to spend and subsequently, we spend more of it.

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