In this episode of Jump Series, Rohit Banota shares Top 8 mistakes, early-stage beauty founders make, why is that a mistake, how to avoid the mistake with examples of beauty brands.
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Timestamps and Key Insights
01:34.8-Mistake number one, Passion for solution versus the problem.
05:53.8-Mistake number two, Not validating 3 growth engines
09:52.5-Mistake number three, Lack of focus: problem, consumer, products, channels
12:31.1-Mistake number four, Overemphasis on large player
15:51.8-Mistake number five, Lack of focus on margin and profits
19:32.7-Mistake number six, Frequent promotions and discounts
23:10.1-Mistake number seven, Poor understanding of the importance of cash flow
24:58.6-Mistake number eight, Going to retail too early and il equipped with no strategy
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