How AI and Tools Will Change Pricing Approaches

Few people understand the intersection of legal practice, data analytics, and diversity like Catherine Krow, Managing Director of Diversity and Impact Analytics at BigHand. In this episode of The Geek in Review, hosts Greg Lambert and Marlene Gebauer sit down with Krow to trace her journey from a high-powered trial lawyer to an influential legal tech leader. After seventeen years at firms like Orrick and Simpson Thacher, Krow’s turning point came when a client challenged her team’s billing after a major courtroom victory—a moment that sparked her mission to fix what she calls the “business of law.”

That single moment led to the creation of Digitory Legal, a company designed to give law firms the data and transparency they desperately needed but didn’t yet value. Krow describes how her framework—plan, measure, refine—became the basis for improving cost predictability and strengthening client trust. When BigHand acquired Digitory Legal in 2022, Krow’s vision found a larger stage. Now, her “data refinery” powers better pricing, resource allocation, and even equity within firms. As she explains, clean data doesn’t only improve profitability, it reveals hidden inequities in work allocation and helps firms retain their most promising talent.

Krow also digs into one of her favorite topics: “data debt.” Law firms are drowning in data but starved for information. She explains how poor data hygiene—like inconsistent time codes and messy narratives—has left firms unable to use their most valuable resource. BigHand’s impact analytics tools attack this problem head-on, transforming raw billing data into usable intelligence that drives decision-making across finance, staffing, and diversity efforts. And while the technology is powerful, Krow is clear that solving data debt is as much a cultural challenge as it is a technical one.

Another major theme is the evolving role of business professionals within law firms. Krow argues that lawyers’ traditional discomfort with financial forecasting and project management is holding firms back. Her solution? Combine legal expertise with the commercial acumen of allied professionals. Together, they can meet client demands for budgets, accountability, and measurable value—especially as AI begins to reshape how legal services are delivered and priced.

The episode closes with Krow’s broader reflection on the next decade of legal innovation. She warns that the biggest shift ahead isn’t about AI or analytics—it’s about mindset. Firms that embrace data-driven decision-making now will define the future of law; those that don’t will be left behind. Through her work at BigHand, Krow is helping to ensure that future is both more efficient and more equitable.

Links:

• Impact Analytics Software | BigHand
• Law Firms: Nail Pricing at the Buying Moment to Win Work and Safeguard Your Margins
• The Million Dollar Problem Law Firms Can No Longer Ignore
• BigHand 2025 Annual Legal Pricing and Budgeting Trends Analysis
• Navigating The Million Dollar Problem: Resource Management for Profitability, Client and Talent Retention

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[Special Thanks to ⁠Legal Technology Hub⁠ for their sponsoring this episode.]

⁠⁠⁠⁠⁠Email: geekinreviewpodcast@gmail.com
Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jerry David DeCicca⁠⁠⁠⁠⁠⁠⁠⁠⁠

Transcript: